Vibrance-MG - Clinical Study for Pediatric Myasthenia Gravis
Services Provided: Branding, Logo Design, Patient and Physician Print Materials
Introduction
The Vibrance-MG project was a comprehensive design initiative for a clinical study focused on Pediatric Myasthenia Gravis (MG), an autoimmune disorder affecting the neuromuscular junction in children. The goal was to develop a cohesive visual identity and branded materials that would resonate with both young patients and healthcare professionals, facilitating clear communication and engagement throughout the study.
Project Objectives
Create a Distinctive Logo and Branding
Develop Patient-Facing Materials
Design Physician-Facing Materials
Branding Development
Concept: The logo needed to convey both the clinical nature of the study and a sense of hope and vitality, particularly for a pediatric audience. The branding should reflect the study's focus on children’s care and its commitment to advancing treatment options.
Design Elements: Incorporate elements that symbolize strength, care, and progress, while being sensitive to the pediatric focus. Utilize a color palette that is both professional and approachable, with colors that evoke trust and optimism.
