Jocelyn Moniz

MassCEC Industry Report

MassCEC Clean Energy Industry Report


Services Provided: Layout Design, Data Visualization, Website Design, Website Development, Social Media Graphics

Introduction
Massachusetts Clean Energy Center (MassCEC) is a state economic development agency dedicated to fostering the growth of the clean energy sector in Massachusetts. The annual industry report is a key tool for communicating progress, achievements, and future plans to a wide range of stakeholders, including policymakers, industry leaders, and the general public. This project encompassed creating a professional print version and an interactive web version.

Project Objectives

  1. Design a Professional Printed Report:

  2. Develop an Interactive Web Version:

  3. Develop Social Media Graphics

Website Design

  • WordPress Setup: Built a custom WordPress theme to replicate the print design while ensuring it was responsive and user-friendly.

  • Interactive Features: Integrated dynamic charts and tables using Flourish Charts. Features included clickable charts, filterable data tables, and expandable data sections.

  • User Experience (UX): Focused on creating an intuitive navigation system and ensuring a seamless user experience across various devices.

  • Accessibility and Performance: Ensured the web version was accessible and optimized for performance across different platforms.

Design and Layout for Print:

  • Concept Development: Created design concepts and mood boards that aligned with MassCEC’s branding and the report’s goals.

  • Layout Design: Developed a clean, structured layout including a cover page, table of contents, section headers, and data visualizations. Used consistent typography, color schemes, and imagery to enhance readability and engagement.

  • Data Visualization: Designed static charts, graphs, and infographics to effectively present complex data.

Social Media Graphics Development:

  • Graphic Design: Created a range of social media graphics including infographics, promotional banners, and data highlights to promote the report. Designed graphics to be visually appealing and aligned with the report’s branding.

  • Consistency and Branding: Ensured that all social media graphics maintained visual consistency with the printed and web versions of the report.