Catalyst Psychology Branding and Website Development
Services Provided: Branding, Logo Design, Creative Guidelines, Website Design, Website Development
Introduction
Catalyst Psychology, a locally based psychology practice, sought to establish a strong, professional presence in their community. The goal was to create a comprehensive branding system and an intuitive, visually appealing website that would resonate with their target audience and convey their values of empathy, expertise, and approachability.
Project Objectives
Develop a distinctive and cohesive brand identity for Catalyst Psychology.
Create a professional and user-friendly website that aligns with the new branding.
Enhance online visibility and accessibility for potential clients.
Branding Development
Brand Identity Creation:
Developed a brand name and tagline that encapsulated the practice’s focus on transformative mental health support.
Designed a logo that visually represented the concepts of growth, support, and mental clarity. The logo incorporated a modern, clean aesthetic with calming colors to evoke trust and tranquility.
Creative Guidelines:
Created a comprehensive brand guide detailing color palettes, typography, logo usage, and visual elements.
Ensured consistency across all branding materials to reinforce the brand’s identity and message.
Website Design
Wireframes & Prototyping:
Developed wireframes to map out the website structure and user flow, focusing on key areas such as service descriptions, therapist bios, contact information, and resources.
Created a high-fidelity website prototype in Adobe XD to showcase the visual design, layout, and interactive elements, incorporating feedback from stakeholders to refine the user experience.
Design Implementation:
Designed the website using the branding system, ensuring a seamless integration of the logo, color scheme, and typography.
Implemented a clean and intuitive layout that guided visitors through the site with ease, highlighting essential information and calls to action.
Website Development
Development with Webflow:
Built the website using Webflow to leverage its responsive design capabilities and CMS functionality.
Ensured the site was fully optimized for various devices and screen sizes, providing a consistent experience across desktops, tablets, and smartphones.
Testing & Launch:
Conducted thorough testing to ensure functionality, compatibility, and performance.
Launched the website and provided training for the Catalyst Psychology team on how to manage and update the site using Webflow’s CMS.
